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50 years of Ms. Magazine: How the groundbreaking publication sparked a feminist revolution

Executive editor Katherine Spillar says a new book documenting the magazine’s history is not only a reflection of the past 50 years, but is also a roadmap for the future.
Ms. Magazine is celebrating its 50 anniversary.
Ms. Magazine is celebrating its 50 anniversary.Courtesy of Ms. Magazine.

Over the past 50 years, Ms. Magazine has challenged the status quo and has been one of the country’s most influential sources of feminist ideas.

It was one of the first U.S. magazines to feature prominent American women demanding the repeal of laws that criminalized abortions, advocate for the Equal Rights Amendment, feature domestic violence and sexual harassment on is cover, rate presidential candidates on women’s issues and commission and publish a national study on date rape.

In honor of the 50th anniversary of the magazine, the most ground-breaking pieces have been compiled into a new book, “50 Years of Ms.: The Best of the Pathfinding Magazine That Ignited a Revolution.” It was edited by Ms. Magazine executive editor Katherine Spillar and includes a foreword by Ms. Magazine co-founder and feminist activist Gloria Steinem. The book features equal rights legends, including Billie Jean King, Alison Bechdel, Audre Lorde, Barbara Ehrenreich, Michele Wallace, Minh-Ha T. Pham and more.

Know Your Value recently chatted with Spillar about the book, Ms. Magazine’s legacy, and the biggest lessons we can learn going forward. Below is the interview, which has been edited for brevity and clarity:

Know Your Value: Ms. Magazine has played a pivotal role in bringing feminism and women’s rights into the mainstream. Tell us about the process of going through five decades (!) of material and selecting what to include in this book to really capture the enormous and complicated history of gender equity.

Katherine Spillar: To say it was difficult would be – well – an understatement! We literally reviewed 50 years’ worth of Ms. magazines, focusing on selecting the most ground-breaking, norm-breaking articles to show how the movement for women’s equality, its ideas and the problems women face in the U.S. and globally, have evolved over the past 50 years.

The book features articles on the aspects of women’s lives the magazine both chronicled and explored over its 50 years: pieces on politics (sexual and otherwise), men, marriage, family, education, work, motherhood, child-rearing, violence, and reproductive rights, and how sexism, racism and homophobia are intertwined and universal. And in addition to the articles themselves, we were looking for the iconic covers, examples of letters to the editor and behind the scene photos. And we looked for pieces that reflected what Ms. did best – connect its readers to the activism of the movement – to the organizations locally and globally working to advance women’s equality…

Know Your Value: Tell us about one or two of your favorite pieces in the book and why they matter.

Spillar: One of my favorites is a piece by Lois Gould from the December, 1972 issue of Ms., “X: A Fabulous Child’s Story.” It’s a fictionalized account of a “Secret Scientific X-periment” in non-sexist child-rearing. The parents of “X” were provided with an instruction manual numbering into the thousands of pages with hundreds of examples for treating X properly and which they regularly consulted for help in solving all the problems they faced including responding to other adults and children confused with how to interact with X without knowing X’s sex. It’s a story filled with humor but raises profound questions about how culture determines identify and boxes us all in to stereotypes of what it means to be male or female. Ms. magazine would go on to publish a series called “Stories for Free Children” and a regular holiday gift guide filled with toys that are “nonracist and nonsexist in the way [they are] packaged, conceived, and planned for play.”

And of course, I always loved Gloria Steinem’s essay from 1978, “If Men Could Menstruate.” As we explain in the book, her essay imagined a host of policies that “seemed far-fetched at the time – among these, that menstrual products would be covered by federal funds and freely available. Today these reforms are at the heart of a global movement and legislative campaign.”

Equal rights activist and Ms. Magazine co-founder Gloria Steinem and Know Your Value and Forbes' 30/50 summit in Abu Dhabi this past March.
Equal rights activist and Ms. Magazine co-founder Gloria Steinem and Know Your Value and Forbes' 30/50 summit in Abu Dhabi this past March.Taylor Dieng

Know Your Value: What do you think was the most influential piece Ms. ever published that was included in this book?

Spillar: It’s impossible to name only one – of course, in its first issue in 1972, Ms. ran the groundbreaking “We Have Had Abortions” petition which listed more than 50 prominent women who dared to sign their name to a public manifesto demanding the legalization of abortion. The Washington Post recently said the petition “changed the course of the abortion rights movement by making visible the women who had abortions …” The petition has since spurred additional petitions over the years as well as amicus briefs filed at the Supreme Court in the Dobbs case by women lawyers explaining how access to abortion had been critical to their educations and careers.

One year later, Ms. published a powerful piece titled “NEVER AGAIN” featuring the shocking photo of a woman “exactly as [her body] was found by police in a bloody and barren hotel room; abandoned there by an unskilled abortionist … left to die alone.” Over the years, Ms. warned that with each new reactionary justice appointed to the Supreme Court, that Roe v. Wade would be reversed – only to be proven correct in 2022.

But there were many other ground-breaking articles – particularly those identifying and naming the pervasive use of interpersonal violence against women: Ms. conducted the first national study on colleges interviewing 7,000 women students at 35 schools over 3 years to document the prevalence of rape, naming it “Date Rape” in 1985. In 1990, Ms. published an article by Jane Caputi and Diana Russell, creating the term “femicide” to describe the “murders of women by men motivated by hatred, contempt, pleasure or a sense of ownership of women.” And more recently, Ms. published a piece laying out the “Case for the ERA: Violence Against Women” by Victoria Nourse, who shows the urgent need for the Equal Rights Amendment to reverse the Supreme Court’s decision that struck down the section of the Violence Against Women Act that established the right of women to sue for civil damages and secure stronger laws preventing violence against women.

Of course, in its first issue, Jane O’Reilly’s article, “The Housewife’s Moment of Truth” created a whole new term for that moment when a woman realizes it’s not her, but sexist systems, are is biased against women – “Click!”

And finally, the magazine’s early recognition of the power of women voters and the gender gap – later defined as the “feminist factor” – in driving voting decisions by women, especially young women. It is women’s voting power that will propel us forward toward equality.

Know Your Value: The book really is a reflection of the past 50 years. When it comes to the ongoing battle for gender equality, what are some of the biggest lessons we can take from it and implement going forward, especially as we see a current backlash to the progress we’ve made on gender and racial equality?

Spillar: The power of the feminist movement is in its ideas, and Ms. has always worked to amplify and spread those ideas. Ms. continues to offer readers strategies to change our present, and hopes for the future. As the fights for women’s rights – and for democracy, justice, and the rule of law – face new and dire challenges, Ms. remains as critical as ever, if not more so. We are in the midst of a most consequential time globally and in America.

The stakes remain sky high as the Supreme Court continues to undermine fundamental rights. The state of play in state legislatures includes an exciting influx of new progressive on the one hand – and on the other, many more determined to escalate attacks on equality, access to healthcare, and education. And, of course, the 2024 elections and presidential campaign already loom large.

The book is as much a reflection on the past 50 years as it is a roadmap for the path forward – and what the future of feminism demands: work that is bold, imaginative, collaborative. We are leveraging the release of the book to organize over 35 events across the country as a way of bringing local feminist communities together to explore paths forward in this time of backlash and rising authoritarianism. Among the most powerful and popular topics: A major reinvigorated effort to secure Congressional action to finally place the Equal Rights Amendment (which has already met the two requirements for ratification of an amendment) in the Constitution; the power of feminist organizing to oppose anti-abortion ballot measures and to put measures on state ballots to add protections for reproductive rights including abortion as well as state Equal Rights Amendments to state constitutions; and the power of women’s votes to determine the outcome of the 2024 elections.

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